Vegan Amuse-Gueules--like Fair Trade Coffee?

I put all my vegan heart into the amuse-gueules for Chew and View, but some people are wary of anything vegan.  I guess they were willing to try the almond crescent cookies and fruit.  Maybe it was too early in the day for cake!

Sharon brought delicious Myoko "cheese," which really is as good as regular cheese, and I think I was the only one who ate it--except for Sharon.

I wonder whether this works for Fair Trade coffee, too.  If coffee drinkers are accustomed to the brand that's not Fair Trade, would they stay away from Fair Trade coffee?