I don't have a beef. As they point out, "the v-words might have unappetizing or polarizing associations." They also say "For many people, their notion of a vegan is someone who's wagging a finger at them if they eat any animal products." The person saying that, Pat Brown, the CEO of Impossible Foods, identifies as vegan but feels that the term to some people sounds like a cult. Michele Simon, the executive director of the Plant Based Food Association, says that since vegan is used to convey what's not in a product, it can be associated with deprivation, but plant-based explains what's in a food. The president of OWL, Glenda Hope, suggests that we say meat-free rather than meatless. All interesting points!
Also in this article from today, I see that "Just Egg" is coming out in a few weeks. It's a new liquid egg substitute. It won't be labeled vegan and will be sold alongside cartons of eggs.
The CEO of Just, Josh Tetrick, points out that plant-based has become more associated with foods that actually taste good.
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